[i360 Entertainment Education #1]: Reasons Why Artistes Shouldn’t SHARE Audios On WhatsApp For Professional USE


Written By: Regula Rebel
[Contact this writer, call or WhatsApp: +233 244 859 286]

Though WhatsApp can be testified of as today’s most used medium for sharing files, it has an irritable side that some users aren’t satisfied about when it comes to sharing audios. Yes, an irritable side which is when previously titled audios sent via the app are automatically altered during the download process into a double hyphenated renamed audio which is prefixed AUD, followed by eight figures which represent receive date and a numbered file type extension which shows the numerical position of the audio in the recipient’s WhatsApp downloads collection. TYPICAL EXAMPLE: AUD-20190713-WA13.

Due to the app-setting automatic altering of a song’s name into a WhatsApp default alpha-numeral audio file name, which happens during the download process, it becomes difficult or annoying for the recipient to make a direct locating of a particular received song in his WhatsApp downloads collection. As it often goes, the recipient has to test-play a dozen or more audios in his downloads collection until his ears land on the sound of the very audio he’s searching for when searching for a particular audio he has downloaded to use it.

To avoid the above audio search annoyance notorious of the WhatsApp app, very serious entertainment professionals don’t want artistes to send them songs via WhatsApp, they rather prefer the songs emailed to them, just so because WhatsApp’s auto-renaming function which changes an song’s name during the download process requires the recipient rename received songs whose original names have been altered during the download process right back into its original name by fixing the artiste name and song title back on the audios. On the other hand, songs emailed reach the recipient intact, no change in name.

The WORSE part is if the recipient doesn’t know the original naming details of the song as in artiste name and song title, then such downloaded songs will remain orphan or unknown merely because the recipient doesn’t know their titles or the name of the artiste who sang them. But if the recipient is very familiar with the voice of the artiste, then he will have a clue and also derive the song title from the chorus or hook if he tries hard a little bit.

WhatsApp’s auto-changing of an song’s name into its AUD prefix puts many DJs or every DJ off, as it makes it a tedious task for the DJs if they are to rename dozens of songs sent to them via the app. DJs are not alone, average users also exhibit this same fury. Very serious music bloggers who never compromise good audio quality won’t publish on their blogs songs that were WhatsApped to them. They only give priority to songs emailed to them.

Artistes or anyone sending songs to someone for professional use are therefore advised to rather email them instead of sending them via WhatsApp. Unless the songs are just being sent to a music technician, event promoter, guest artiste, or some other professional for test-listen, WhatsApping them to them is extremely inappropriate — they should be emailed. In the case of expert test-listen, the songs are sent to the recipient to listen and then send a feedback of production tips, expert remarks, content review, lyrical corrections, or some other expert recommendations for the artistes to make changes to the song before they officially release it for public consumption. Such test-listen songs aren’t sent for professional use as regards radio play or playing at events.

Even while songs sent via WhatsApp can still be played on radio or at events, some DJs are of the judgement that WhatsApped songs are of depreciated sound quality, so they still prefer emailed songs which are regarded intact in sound quality, originality and title. Worse, some DJs won’t waste time downloading songs sent to them via WhatsApp, they either delete them or just ignore them.

It is more ideal instead to send photos and videos via the app to someone for professional use, but it’s big no for audios where and when professional practice is of great concern.

A perfect correction is WhatsApping a blog link of the songs instead, but this is even only most ideal for songs that are already released and so are not sent for test-listen purposes but are being sent for airplay or other professional uses.

So, it’s highly advisable for artistes who run a frequent routine of sharing their songs into WhatsApp groups or to their broadcast lists or single contacts to only send the blog links of their songs instead of uploading the audios direct to their recipient’s chat inbox to download them.


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