AUTHOR: Regula Rebel
After actively maintaining a full great year of production league lead in Ghana’s reggae-dancehall terrain without fail, the Irie Ites Studio climaxes its already laudable unprecedented contributions towards the growth of the nation’s reggae-dancehall fraternity with a would-be massive outdoor rave on the fore street of its office premises.
The year-end street rave, which Irie Ites has dubbed “Irie Jamz”, is the studio’s officially priotized annual various artiste gig and this December 9’s staging is the very maiden edition.
As a big musical festival expected to deepen and widen the popular adherence reggae-dancehall is amassing in Ghana, the Irie Ites Studio is heavily poised to satisfy the Irie Jamz audience by presenting to them the duo-genre’s joint culture in its purest form.
Since its surprise inception in November 2016, Irie Ites has been Ghana’s most unbeatable force in reggae-dancehall production and promotion. The strong label has added much relevance to the country’s young reggae-dancehall artistes than any other private talent management company in Ghana.
So synonymous with Irie Ites Studio is its riddim project series and the vigorous post-release media promo which it embarks upon to open wider publicity windows for its project artistes. So far, in the space of just a year, Irie Ites has unleashed out 5 great riddim albums — variously: Nima Clock Riddim, Irie Bus Riddim, Pretty Nadia Riddim, Bad Edge Riddim and the most recent one One Step Riddim.
Irie Jamz 9th December will see a historic night that heralds the golden dawn of Ghana’s reggae-dancehall destiny. It is the truest beginning of the unwrapping of the many hope-packed goodies that have eluded the young Ghanaian reggae-dancehall artiste for years.